Fenty Beauty has also been spotlighted by countless media outlets such as Elle, Forbes, Allure Magazine, and Vogue. The FENTY BEAUTY by Rihanna Pro Filt'r Mattifying Primer is a next-level mattifying primer for combination to oily skin that works instantly to deliver maximum all-day shine control while improving and extending foundation wear. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. It also gives me the coverage that I want making me look very natural. -15% Fenty Beauty What It Dew Makeup Refreshing Spray. Please allow up to 24 hours for modifications or cancellations to be processed.CHANGE AN ORDER DATE, To change your next order date, peep the 'My Subscription' section within your account and click the 'Change Date' button to the right of the next shipment date, then select a new date for your order. The Fenty Glow Gloss Bomb is amazing! I usually steer clear of lip glosses because I dont like how sticky they tend to be, but this one is not sticky at all! CHF 16.50. The talc we use is the highest quality and tested to confirm the absence of asbestos fibers it meets strict purity criteria and all measures of quality and safety and it strictly complies with all the legal regulations where we operate. Buy Fenty Beauty by Rhianna Eaze Drop Blurring Skin Tint - # 04 (Light Medium With Cool Undertones) 32ml online on Amazon.ae at best prices. If you are unable to find the answer to your question, you may contacta customer service representativethrough the help center. Any return or exchange should be sent back in the original, undamaged box and packaging, plus any accessories or extras that may have been included with the shipment. Fenty Beauty Cosmetics Review - Must Read This Before Buying * Required field Enter Order Information FENTY BEAUTY Pro Filt'r Soft Matte Longwear Foundation -190 Brand: FENTY BEAUTY BY RIHANNA 178 ratings $3900 ($36.11 / Fl Oz) FREE Returns Includes $3.00 Amazon discount. Starting with cleanser, toner and moisturizer she launched Fenty Skin to create amazing products that really work, that are easy to use, and everyone can get in on.. The 13 Best Fenty Beauty Products of 2023 - instyle.com It was a weapon of self-expression and a way to express her mood. Message and data rates may apply. Fenty Beauty Returns Contact Us Shipment Manager Create Your Complimentary USPS Return Label First, enter your order number. Sorry, purchases from FentyBeauty.com or FentySkin.com cannot be returned or exchanged at Fenty stores or other authorized retailers. Once you've chosen the date and clicked the 'Pause Subscription' button, your subscription will be paused and will resume shipment on the date that you selected.To cancel a subscription item, peep the 'My Subscriptions' page within your account and click the 'Cancel' link to the right of the item you wish to cancel. This Fenty Beauty cosmetics review found a large amount of praise for products on fentybeauty.com and across other third-party websites. Most importantly, Rihanna creates makeup to inspire: Makeup is there for you to have fun with, she says. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Women's Beauty S$ 58.00 2023 @ ZALORA SG | FREE Delivery Above $40 Cash On . Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. For further questions, the Fenty Beauty + Fenty Skin Customer Service Team is available to assist via phone at1.855.440.7474. All REPLEN + SAVE orders get FREE (yes, FREE!) In 2018, the Fenty beauty line generated $558 million in its first full year in operation. For Canada, UK, EU, and AUS orders, please follow the, For all other international orders, please contact international customer service. Feb 2020 - Jan 20211 year. Feel free to take chances, and take risks, and dare to do something new or different. Not sure where to start? Forbes - the business magazine that announced she'd become a billionaire - says she owns 50% of. Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled Entries, comments, messages, votes, text messages, posts, email, mail or other communications of any kind; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Contest , including, without limitation, errors or difficulties which may occur in connection with the administration of the Contest , the processing of Entries, the announcement of the prize or in any Contest -related materials. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. It has a natural finish and, like the name suggests, blurs pores and wrinkles. Sponsor will not reveal the judging scores for any Entry. FentyBeauty.com ships internationally to 150+ countries. Contact Us. All Rights Reserved. For International orders less than $75 USD, shipping rates vary by country and will be determined at checkout. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.USE OF DATA: Sponsor will be collecting personal data about entrants in accordance with its privacy policy. This weightless, cream-based powder is loaded with superfine shimmer that instantly blends into the skin for a lasting radiant finish. 30% off with this Fenty Beauty promo code. Jump to Review. 2023 Kendo Holdings. Message and data rates may apply. Over $5 off lip gloss at Fenty Beauty. You can wear this product over your pre-existing foundation or Fenty Beauty primer to ensure your makeup doesnt slide or smudge. Only credit back to the original form of payment is available. Created to make your lips look fuller and more luscious, the formula is also scented with an addictive peach and vanilla aroma. A winner of Allures Best of Beauty 2018 competition, the Mattemoiselle Plush Matte Lipstick is light as air when it comes to the application, without missing out on maximum color payoff. Subject to verification of eligibility and compliance with these Official Rules, the Finalist who submitted the Entry that receives the highest number of valid votes, as determined by Sponsor, will be deemed the winner. In the event of a tie, a tie-breaking judge will determine the winner based on the Criteria. Reply HELP for help or STOP to opt-out. International customers, please visit our international help center here or contact your financial institution for further assistance. . Fenty Beauty by Rhianna Eaze Drop Blurring Skin Tint - # 04 (Light Fenty Beauty By Rihanna Wish You Wood - Crayon Eyeliner. CHF 25.50. Product details. FentySkin is also available for purchase at select Sephora stores throughout the U.S., Canada, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore and the Middle East (UAE, Bahrain, Qatar, Kuwait). Californiaresidents: Please also see our Financial Incentive Terms. 9 New Shades! Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. For international orders, please follow the instructions specific to your country here: Any questions about your return? This Fenty Beauty cosmetics review found that the brand offers free shipping options depending on the total cost at checkout. What is your Return & Exchange policy? Return this item for free. You can change your delivery frequency, next order date, or quantity anytime by visiting 'My Subscription' located within your account. If you have any more questions or concerns, please contact us with your order number and let us know which products you are missing. ViewTerms of Use. From then on, makeup became something very personal to her. Call 1-855-440-7474. Edit this info any time by logging into 'My Account'. If this is the case, the shipping confirmation email should tell you which products might still be outstanding and awaiting shipment. Fenty Beauty Snap Shadows Eye Shadow Palette - 3 Deep Neutrals The Hydra Vizor formula is global, but every country has different regulations about how sunscreen is sold. Buy FENTY BEAUTY by RIHANNA FENTY BEAUTY BY RIHANNA - Pro Filt'R Soft Please note that the Order History will not be updated until the product(s) have shipped. Super light and creamy in application, this lip paint results in a soft-matte finish. This changes the payment information for each one of your subscriptions at once. The current delivery frequency is displayed next to each replenishment item in a dropdown menu next to 'Every'. The process is entirely free. Code: REAL . Product Form: Pressed Powder. They have a flat-rate fee of $10 for orders that total $50 and above. A customer service representative will email you back after receiving your message. Contact Fenty Beauty + Fenty Skin Customer Service via email (customerservice@fentybeauty.com) or via phone at 1.855.440.7474. The gift(s) will be automatically added to your bag. We try our best to replenish stock as quickly as possible. Is Fenty Beauty that good? The MVPS 3-Piece Fenty Icon Lipstick Bundle, Exclusive! Im never using any other foundation. one reviewer wrote on the Sephora website. With so much hype surrounding this cosmetic brand, is their makeup actually good? You can find your order number on your packing slip, in your order emails, or by logging into your Fenty Beauty + Fenty Skin accountto check your order history. Just select your country, and well do the work! Fenty Beauty will also be available at select SiJCP stores as well as on Sephora.com. When you click this button, you will have the option to add the item as a subscription item. Color: Peach Size: 1.08 Fl Oz (Pack of 1) 1.08 Fl Oz (Pack of 1) 1 Count (Pack of 1) Fenty Beauty Eaze Drop Blurring Skin Tint Review on Five Women - Glamour Operating hours are from 7am 2am EST, 7 days a week, excluding holidays, Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beautyand still seeing a void in the industry for products that performed across all skin types and tones. Fenty Beauty was created in 2017 by singer and songwriter . The formula is completely buildable ranging from medium to full coverage and blends to reveal a soft matte texture. For instance, customers have noted that they love how the Gloss Bomb Universal Lip Luminizer applies and reports that it lasts for a very long time. If a product has a PAO of 12, that means it should be used within 12 months of opening. To register for a Fenty Beauty + Fenty Skin account, you just need to provide your name, email address, and password. After changing the beauty game, she decided to take over the skincare world. Fenty Beauty Eaze Drop Blurring Skin Tint. Still can't find what you're looking for? According to their FAQ page, Fenty Beauty products are completely cruelty-free. The gift(s) will be automatically added to your bag. . Book a complimentary shade matching consultation! 9 New Shades! Get your essentials all in one click by shopping our sets + travel kits. The most convenient way to get all your fave products delivered straight to you on a regular schedule. The MVPS 3-Piece Fenty Icon Lipstick Bundle, Exclusive! Donation is non-refundable Learn More, Need assistance? A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective . Sellers program account number is SSU-R010083801. ONLY, LOCKED + LOADED CREATE A NEW ACCOUNT OR LOG IN TO SUBSCRIBE PEEP THE PRODUCT PAGE WITHIN THE REPLEN + SAVE CATEGORY SELECT THE REPLEN + SAVE OPTION TO SIGN UP & ADD TO CART, RE-UP + RESTOCK CHOOSE YOUR DELIVERY FREQUENCY SCHEDULE WHEN YOU WANT IT DELIVERED ANY TIME, GET IT AUTO-SHIPP'D COP 10% OFF + FREE SHIPPING ON ALL SUBSCRIPTION ITEMS. Add To Wishlist. Shop FENTY BEAUTY by RIHANNA FENTY BEAUTY BY RIHANNA - Gloss Bomb Universal Lip Luminizer - # Glass Slipper (Clear) 9ml/0.3oz | Women's Beauty S$ 32.00 2023 @ ZALORA SG | FREE Delivery Above $40 Cash On Delivery 30 Days Free Return. Peep the Ingredients tab on each products description page and hit up your physician before you glow. Buy It! Dont worry about filling out the rest of your account information right awayshipping, billing, and address can be provided later. By subscribing to Fenty Beauty + Fenty Skin, you consent to receive a varying number of marketing messages via email. Fenty Beauty + Fenty Skin are cruelty-free brands. About Fenty Beauty. Throughout Cyber Week, Fenty Beauty shoppers will have access to free shipping on order made through Fentybeauty.com and Fentyskin.com. Feel free to take chances, and take risks, and dare to do something new or different. Not sure where to start? CAN I CHANGE OR CANCEL THE FREQUENCY OF MY REPLEN + SAVE CYCLE? Fast and free shipping free returns cash on delivery available on eligible purchase. FENTY BEAUTY by Rihanna Match Stix Matte Contour Skinstick (526) $32.00 Free Gift with Purchase FENTY BEAUTY by Rihanna Invisimatte Instant Setting + Blotting Powder (326) $36.00 Free Gift with Purchase e.l.f. GLOW ON THE LOWCop 10% off every subscription order, PLUS 15% off your 4th order. After changing the beauty game, she decided to take over the skincare world. There are thousands of comments with an average of 4.5/5 stars to 5/5 star ratings. . Operating hours are from 7am 2am EST, 7 days a week, excluding holidays, Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beautyand still seeing a void in the industry for products that performed across all skin types and tones. The brand is highly focused on creating formulas suitable for all skin types. Designed to mask sleepless nights and rough mornings, the Pro Filtr Instant Retouch Concealer is a creamy and crease-proof liquid that provides medium to full coverage all day. . Check out ourReturns + Exchangespage. Get your essentials all in one click by shopping our sets + travel kits. 24.65 29.00. Cosmetics Power Grip Primer (2,257) $10.00 Online only 35 colors Tarte Shape Tape Full Coverage Concealer (37,439) $31.00 Contact Fenty Beauty + Fenty Skin Customer Service viaemail(customerservice@fentybeauty.com) or via phone at1.855.440.7474. You may receive a partial or no refund on used, damaged or materially different returns. Coming in a matte finish, there are over 24 shades to choose from including unconventional hues like green and orange. Buy FENTY BEAUTY BY RIHANNA Flyliner Longwear Liquid Eyeliner TRIAL size in Cuz I'm Black - 0.007 oz/ 0.2 mL at Amazon. 100% of your donation will go to CLF. Use of script, macro or any automated system to vote or with the intent to impair the integrity of the voting process is prohibited and all such votes will be void. Her vision, above all, is to inspire: "Makeup is there for you to have fun with. For international orders $75+ USD, FentyBeauty.com and FentySkin.com offer FREE Standard Shipping. Finalists are prohibited from obtaining votes by any fraudulent or inappropriate means, including, without limitation, paying for votes, trading votes or offering prizes or other inducements to members of the public, as determined by Sponsor in its sole discretion; all such votes will be void and such Finalists may be disqualified, at Sponsors discretion. In special cases, if youre returning a purchase, you may be eligible for a refund of a portion or all of the duties and taxes from your local customs office. Feel free to take chances, and take risks, and dare to do something new or different. Not sure where to start? For further questions, the Fenty Beauty + Fenty Skin Customer Service Team is available to assist via phone at 1.855.440.7474 . Please visit our international help center here. Pro Filt'r Soft Matte Longwear Foundation #420 #420 How will I be refunded? For a full list of all international retailers, please visit our, , please visit our international help center. Contest is subject to all applicable federal, state and local laws. Californiaresidents: Please also see our Financial Incentive Terms. Buy FENTY BEAUTY by RIHANNA FENTY BEAUTY BY RIHANNA - Gloss Bomb Until now that is! Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Mot Hennessy - Louis Vuitton, the world's largest luxury group. FENTY EAU DE PARFUM + SCARF WRAP SET. Fenty Skin Start'rs Full-Size Bundle. From Pro Filtr Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. VM Manager - FENTY - Kendo, a division of LVMH IN A QUICKIEFREE US shipping on ALL REPLEN + SAVE orders. ViewTerms of Use. Closely collaborate with Head Of Brand Marketing, Marketing Manager, Creative Director, Art Director, and Visual . Currently, we do not have a pro discount for makeup artists, but well let you know if that happens. THIRSTY FOR FUTURE REPLEN + SAVE DELIVERIES? Lightweight in the application, this patented formula leaves the skin smooth, pore-diffused, and shine-free. Pest Control - also classified as a Minimum Risk Pesticide by the EPA. Its comfortable on the lips without that tacky feeling and is long lasting. Item Form: Powder: Finish Type: Shimmery: Coverage: Full: Brand: FENTY BEAUTY: Color: . 9 New Shades! Formulated with niacinamide, Barbados cherry, Japanese raisin tree, witch hazel water, and other skin-loving ingredients, you can feel good knowing this product isnt harmful to the skin. The Hydra Vizor formula is global, but every country has different regulations about how sunscreen is sold. And, as always, Fenty Beauty and Fenty Skin orders. Customers have also reported poor customer service and negative Fenty Beauty shipping reviews. Rihanna launched Fenty Beauty in September of 2017 to ensure that her cosmetics were accessible to a widely diverse audience. For domestic orders, please send the defective or incorrect item(s) back to us, using thefree returns process. From Pro Filtr Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. If she isn't on her computer, she's probably sewing, looking at Vogue Runway collections, or spending time at her local Sephora. Our quality control team continues to test batches and if they receive positive testing data, they will extend shelf life of products and communicate the updated information to our retailers. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Get your essentials all in one click by shopping our sets + travel kits. Its applicator is small and precise, which is designed to ensure that you dont miss a spot. Customer reviews and photos may be available to help you make the right purchase decision! 2023 Kendo Holdings. Fenty Beauty + Fenty Skin Returns Department 9271 Meridian Way West Chester, OH 45069 Any questions about your return? Item model number : 840026647151. Employees of Kendo Holdings, Inc. and Fenty Beauty, LLC ("Sponsor"), its parent, subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. . Known for its unique collection of l ipsticks, highlighters, and foundations for a diverse range of skin types, the brand was created with a promise of inclusion for all women. Consent is not a condition of any purchase. Get your essentials all in one click by shopping our sets + travel kits. Please note it may take up to 10 business days for the credit to appear on your account. All the latest product drops, limited offers, in-store event infostraight to your inbox. 100% of your donation will go to CLF. $32; sephora.com. Once you've joined the squad, REPLEN + SAVE is easy to manage. Fenty Beauty Black Friday & Cyber Monday Deals of 2020 - WWD Details How To Use Ingredients Shipping & Coupon Restrictions Our Picks For You 12 items 10 colors 100% of your donation will go to CLF. Call 1-855-440-7474. Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Mot Hennessy - Louis Vuitton, the world's largest luxury group. Add To Bag. Fenty Beauty ships international orders through DHL Express and DHL eCommerce. Click the Chat now button at the lower right of any page. and perfluorinated substances (PFAS). Operating hours are from 7am 2am EST, 7 days a week, excluding holidays, Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beautyand still seeing a void in the industry for products that performed across all skin types and tones. Yes. Feel free to take chances, and take risks, and dare to do something new or different. Not sure where to start? When that must-have item is back in action, youll be the first to know. Chat. 10% OFF Fenty Beauty Discount Codes March 2023 - Insider On their company page, the brand uses customer reviews from Influenster to help rate products. 10.20 12.00. Fenty Beauty + Fenty Skin - Boots Call 1-855-440-7474. Please use a valid email. Pro Filt'r Soft Matte Longwear Liquid Foundation - FENTY BEAUTY by All Rights Reserved. The service is hella easy to use and customizable so that you can make changes online whenever. All entries must be received by 11:59 PM PST on October 7, 2022. Fenty Skin Store Locator Afterpay + Klarna FOR ASSISTANCE DOMESTIC CUSTOMERS Call Us: Representatives are available from 7am - 2am ET, 7 days a week (excluding major U.S. holidays) and are ready to help. If you receive an error message related to credit card authorization failure, double check that the billing address on the credit card and matches your account billing address, try re-entering your CVN or security code, and be sure that the card is current (not expired) and valid. Never. To get the hook up, you must be logged into your account. Any questions about your return? With a wide selection of products ranging from concealer, mascara, and Stunna lip paint, customers can find. Any item to be returned or exchanged must be in new, unused and resalable condition, with original tags attached. 30%. For international orders, please visit our international help center here. Californiaresidents: Please also see our Financial Incentive Terms. When I say that its hard to find that in between shade for my skin thats neither a 470 or 490, I thought that there was no hope. To delete your account please contact Customer Service at customerservice@fentybeauty.com RETURNS. Sponsor reserves the right to select fewer than five (5) Finalists if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries. Pro Filt'r Mini Soft Matte Longwear Foundation, New! Rihanna then unveiled her Fenty luxury label with LVMH in May 2019, making her the first woman and person of color to helm a brand for the group. By participating, each entrant agrees to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Contest. SWIPE RIGHTWe'll hit you up via email prior to each delivery. Contact that office directly for details. Limit one (1) vote per person during the Voting Period. Call 1-855-440-7474. You never forget it. - Rihanna, COP ALL YOUR FENTY FAVES + MAKE BIG MONEY MOVES, LIGHT UP YA LOOK WITH OUR BESTSELLING, SUPERCHARGED GLOW. The MVPS 3-Piece Fenty Icon Lipstick Bundle, Exclusive! Operating hours are from 7am 2am EST, 7 days a week, excluding holidays, Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beautyand still seeing a void in the industry for products that performed across all skin types and tones. We often include a free sample or two with online orders. Fenty Beauty By Rihanna Icon The Case. Products with sunscreen are marked with an expiration date, which indicates when the product should stop being used, regardless of whether it has been opened. CAN I EDIT THE SHIPPING ADDRESS FOR AN UPCOMING AUTO-REPLENISHMENT ORDER? Rihanna And Puma Announce The Return Of Fenty x Puma Pro Filt'r Mini Soft Matte Longwear Foundation, New! You will receive a yellow confirmation notice.SEND AN ORDER NOW. by Kubilive-March 02, 2023. If you live in Ireland or Hong Kong, you can also shop FentySkin at Harvey Nichols or on HarveyNichols.com. Using light-diffusing micro-pearls blended with a sheer tint of color, its essentially a highlighter for your body. You always have complete control over your Subscription orders. Cancel. The gift(s) will be automatically added to your bag. The Next Fenty Face ContestOfficial RulesSubmissions into The Next Fenty Face Contest (the "Contest ") will be accepted between 12:00 PM PST on September 16, 2022 and 11:59 PM PST on October 7, 2022 ("Contest Entry Period"). US shipping. Fenty eyeliner on bachelor pad Product details Package Dimensions : 5.47 x 5.43 x 0.83 inches; 0.53 Ounces UPC : 840026641883 840026641890 ASIN : B084G2M3RL Best Sellers Rank: #346,167 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care) #2,581 in Eye Liners Customer Reviews: 2 ratings Videos 0:08 Fenty Beauty Pro Filt'r Soft Matte Powder Foundation - 180 Brand: FENTY BEAUTY BY RIHANNA 15 ratings -11% $3473 Was: $39.00 FREE Returns Available at a lower price from other sellers that may not offer free Prime shipping. Kendo Brands has a hybrid work model with three days in office and two days remote each week. This oil-free foundation is made with climate-adaptive technology so its resistant to sweat and humidity. Rihanna continuously endorses Fenty Beauty through promotional videos on YouTube, resulting in millions of views. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.